contrary to popular belief...

marketing isn't
advertising

what's the difference?

THE MONDAY METHOD - THE MONDAY METHOD - THE MONDAY METHOD - THE MONDAY METHOD - THE MONDAY METHOD

is the strategy.

Most people think marketing is posting on social media, running ads, and spreading the word about your business.

marketing

It's defining who you are, what you stand for, and how to communicate it so people actually connect with your brand.

It’s the messaging, visuals, and positioning that make your brand instantly captivating—and make your target audience say, “yes, I have to have this”

You have to know who you are, what you offer and how to articulate what makes you different before you start promoting or selling.

If you skip the strategy, your advertising won’t convert, you'll have no idea what to say on social media, and your brand will feel inconsistent and average at best.


That’s advertising—but advertising without strategy is like shouting into the void.

the We Launch Monday Method

we breathe life into your brand by

01/ Audit & Align

Define Where You’re At — and Where You’re Going

STEP

We start with an audit of your current brand and what your goals are. We dig into what’s working, what’s not, and present you with the honest facts of what it’ll take to position your brand for your desired growth.

02/ Clarify & Strategize

Your Marketing Foundation Starts Here

Before you can sell, you have to define. We uncover who you are, what makes you different, and how to communicate your value with clarity and consistency. This is where your marketing strategy is formed.

03/ Storyboard & Design

Bring the Vision to Life

Once the strategy is solid, we design the visuals that stop the scroll and tell your story with authority. From branding to photo and video, every element is crafted to captivate your audience and strengthen your brand's recognition.

04/ Website Development

Build Your Digital Storefront

Your website is your brand’s home base—the place where strategy meets design and attention turns into action. We create high-performing websites that look stunning and sell effectively— meaning your website does handles the heavy lifting for you when it comes to sales and closing.

05/ Launch & Promote

Advertising That Works Because It’s Built on Strategy

With a strong brand and website in place, it’s time to spread the word. We build advertising strategies that drive traffic, generate leads, and scale your visibility—without wasting your budget. Monthly management retainers are available. 

sound like a fit?

now, tell us—do we

book a discovery call with
lexie

book a free consultation call with our founder, Lexie Penichet to talk about your goals for a business.

Don't see a time that works for you? 
send us an email at hello@lexiepenichet.com

 VIEW OUR WORK